Shopify Performance Optimization: How Fast Stores Scale, and Slow Ones Sink
Most Shopify stores don’t fail because of bad marketing — they fail because of slow performance. When traffic spikes, even a one-second delay can kill conversions and drain ad ROI. This guide breaks down what true Shopify performance optimization means, why it’s the hidden growth driver for DTC brands, and how to fix your store before your next campaign.
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